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The emails sent to active users had performed well-with Iterable helping the team unlock their customer data to drive more personalized communications. Redfin defines active users as someone who engaged with an email or visited in the last 30 days, and those actions are usually early indicators that someone is ready to buy or sell. While there are millions of Redfin users in North America, only a small percentage are active. Redfin Gets Their Foot in the Door With Inactive Users We’re hyper customer-focused, trying to make buying and selling homes better for people, less hassle, and giving them more resources, access to our agents, and providing the online tools needed to find your dream home. Since 2006, they’ve saved customers more than $1.5 billion in commissions, and grown to attract more than 50 million average monthly users. Redfin currently operates in over 100 markets across the United States and Canada and they are the #1 real estate brokerage site in the U.S. To sell, homeowners can list their property with a Redfin agent to save thousands in real estate commissions. Buyers can easily search for houses according to specific criteria-like sales price and location-all from the comfort of their home.

Redfin, recognizing the weight of these kinds of decisions, seeks to make home buying and selling transparent, easy, and favorable to consumers.

As one of the largest investments people can make, trends in home prices, interest rates, inventory, reasons for the move-like job relocation-and preferred locations are all factors in the decision making. Home buying and selling are major life milestones that involve many steps, emotions, and variables.

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